Everything your food business needs after the Reel.
Publish your recipes, deliver them in DMs the second someone asks, then bundle them into books your audience can buy. One app, from the comment to the sale.
No card · Free plan forever · Live in 4 minutes
cookping.app/r/miso-pasta
“I used to answer “recipe?” comments one by one until midnight. Now the recipe lands in their DMs before I've put the phone down, and the page looks better than my blog ever did.”
01 — Reach
Every comment feeds the algorithm.
Pick a Reel and a keyword. Asking for the recipe becomes your call to action — comments, replies and saves pile up in the first hour, and Instagram pushes the Reel to people who have never heard of you. Everyone who asks gets the recipe in their DMs, automatically.
Optional: ask people to follow you before they get the recipe. Follow-gating turns every recipe request into follower growth.
02 — Recipe hub
Recipe pages people actually want to cook from.
A proper recipe editor, not a caption box: typeset ingredients, step-by-step mode, times and servings, your branding, and a page that opens instantly on a phone propped against a chopping board.
Optional, by the way. Already have a blog? Point the DM at your own link instead.
03 — Recipe books · Public beta
Turn a year of recipes into a book you sell.
Bundle published recipes into a book with a cover, an intro, chapters and a conclusion. Set a price, share the link. Buyers check out on the page and get the PDF.
Selling is in public beta. Sales go to your own payment account: Cookping takes no commission on book sales and never holds your money. The payment provider charges its own fee per sale.
How it works
Publish. Deliver. Sell.
Publish your recipes
Title, photo, ingredients, steps, times. Each one gets a fast public page that looks like yours, not like a template.
Let the DMs run
Connect Instagram, choose the Reel, type the trigger word. Cookping answers every comment and sends the recipe, inside Instagram's rules.
Sell the collection
Bundle your best recipes into a book, set a price, share the link. Checkout runs on your own payment account, not through Cookping.
Everything else, already handled.
Recipe pages
Mobile-first, your branding, loads before they lose interest.
Keyword automations
One Reel, one word, one recipe. Set it in under a minute.
Sell, keep it all
Your own checkout, no Cookping commission.
Recipe books
Cover, intro, chapters, conclusion. Rendered as a PDF book.
Analytics
Which recipes travel, which Reels convert, what got clicked.
Pay for reach, not storage
Priced by the people you reach each month. Recipes stay unlimited.
FAQ
Questions before you start.
What is Cookping?
Cookping is a recipe hub and Instagram comment-to-DM assistant for food creators. You publish mobile-first recipe pages, and when a follower comments your keyword on a post or Reel, Cookping sends them the recipe in a DM, within Instagram's messaging rules.
How does the comment automation work?
You pick a post or Reel and a trigger keyword such as “recipe”. When a follower comments that word, Cookping replies and sends them the recipe link in a DM. It only sends when Instagram's messaging rules allow it, so nobody gets a message they did not ask for.
Will followers get spammed?
No. Each follower gets one reply per comment, even if Instagram reports the same comment to us twice. Cookping also never sends a message outside Instagram's 24-hour reply window: a late reply is dropped, not sent.
Can I ask people to follow me before they get the recipe?
Yes, and it's optional. Turn on follow-gating and Cookping checks whether the person follows you before sending the recipe. If they don't yet, they get a friendly message asking them to follow first.
What do the recipe pages include?
Each published recipe gets a fast, mobile-first page with cover image, description, ingredients, steps, times, servings, difficulty, tags, and notes. Your followers never need an account to read it.
How does billing work?
Plans are priced by active contacts — the number of unique people you send recipes to each month, followers or not. The Free plan includes 50 active contacts and 5 published recipes (drafts are unlimited); paid plans start at €11.90/month (billed yearly) with unlimited recipes and allowances from 500 to 40,000 active contacts per month.
What is an active contact?
An active contact is a unique person who receives at least one DM from your Cookping account in a calendar month, whether or not they follow you. Someone already messaged this month never counts twice, no matter how many recipes they request, and the count resets at the start of each month.